There are thousands of blogs on how Realtors and real estate agents leverage social media. What we see is a much larger demand for showing agents what mistakes to avoid on social media!
Social Media Mistakes Real Estate Agents Make
Understanding the foundations of using digital marketing for real estate is key to success in 2022. All Realtors understand that posting on social media can help generate leads. What is usually NOT discussed is the mistakes and things to avoid when leveraging social media for real estate.
Not posting and sharing new content
Sharing content from other professionals, bloggers and experts can make a huge difference. There is no way for a real estate agent or broker to have unlimited time for content marketing. If you can find educational and entertaining content that you can share, it will save you a lot of time. Sharing articles from your own WordPress website is a great tool for driving traffic to your site.
Publishing Too Infrequently
Not posting to all of your social media channels on a regular and ongoing basis will lessen your audience and your overall social media reach. You may want to use a social media scheduler such as Hootsuite one of the many others to line up posts for the future. It is possible to determine the best times and days to post to social media networks by simply trial-and-error. You can play around with the content that you post to each medium in the first month and track the results to see what time/day and types of content are best for your audience.
Intermittently Engage with Followers
You can expect trols and to get comments from disgruntled users and bad apples. Positive comments will be received if you regularly post great content to your social media channels. You should reply shortly after receiving positive comments. Thank them for sharing any of your posts and ask if they are still in the market. Ask for clarification and content ideas if someone has questions about something you wrote.
Engaging on social media is one of the most effective ways to connect with people and find potential leads. However, even if you don’t generate any real estate leads through one or more channels, it doesn’t mean that your followers aren’t saying positive things about your business online and supporting your real estate marketing efforts.
Concentrating on a Single Social Media Platform
Apart from the core social media sites, new ones are constantly appearing. While not all of these sites will be the next Facebook, Twitter, or Instagram, they are worth exploring. You might be able to create new audience on a social media channel you haven’t used. Sometimes its better to be a big fish in a small pond. Create accounts to explore lesser-known social media channels and get a feel for the terrain.
Case in point: Few people thought Vine, a short video-creation tool, would become anything of value. The social media platform now has over 40 million users. This is a good number considering the simplicity of the app. These smaller social media platforms can be great tools for testing with footage from community events, local neighborhoods clips, and listing videos.
Scheduling manually instead of automating
We have said this before, but it is worth repeating: Scheduling software can make real estate content marketing easier on social media. Professionals and brands no longer need to enter each social media post manually. Thanks to Real Estate Auto Blogger, your blog posts can be scheduled and shared with no hassle, which will save you a lot of time and effort.
Creating great content is never an easy task, but it’s well worth the effort to drive prospective buyers and sellers to your site.
Need a little help in the process? Real Estate Auto Blogger is a fast and straightforward way to automate posting relevant real estate blogs to your site.